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Media Interview? Ask Yourself Three Questions First

Media Interview? Ask Yourself Three Questions First

Posted by lukebuesnal in on 28 November, 2016

If you’re buying a house you don’t simply turn up on the day and purchase. It takes detailed research to identify the area you wish to live and how much you can afford. While very different to buying a house, conducting a media interview also requires research, planning and preparation. Before agreeing to an interview, […]

Breaking Down the Media’s Priorities

Breaking Down the Media’s Priorities

Posted by lukebuesnal in on 25 October, 2016

In order to generate mainstream media coverage for your business, you need detailed knowledge of how much priority they’ll give you. The reality is that for small business, it’s limited. Don’t let that dissuade you from getting in contact with a journalist, instead let it inform how you go about it. Think of the media’s […]

How to Survive a Negative Media Interview

How to Survive a Negative Media Interview

Posted by lukebuesnal in on 3 October, 2016

It’s one thing confidently rattling off company statistics, industry trends and future predictions about your business to clients and customers, it’s another having a camera or microphone shoved in your face and being asked to recite the same knowledge to a journalist. If the media is a foreign entity to you, it’s more likely you’ll […]

How to Handle a Journalist

How to Handle a Journalist

Posted by lukebuesnal in on 12 September, 2016

With years of experience you’re an expert at dealing with customers, sales representatives and industry professionals. Do you know how to handle a journalist if they call? It’s a different ball game. RMM Director, Luke Buesnel, told a Pounce Asia business audience about what to do. He discussed the differences between TV, radio and print/digital […]

Identifying a ‘Hook’ to Your Story

Identifying a ‘Hook’ to Your Story

Posted by lukebuesnal in on 23 August, 2016

Journalists get plenty of media releases every day, it’s part of their job. However, it’s not part of their job to spend the day reading all of them and figuring out which is best to turn into a story. The media releases that are turned into a story all have one thing in common, a […]

Don’t Rely on a Prop Demonstration on Live TV

Don’t Rely on a Prop Demonstration on Live TV

Posted by lukebuesnal in on 15 August, 2016

“Let’s do a demo of our product as we spruik to the media”. Sounds like a great idea, but is it? Ask yourself, can you guarantee it will work when the cameras are rolling? Obviously the collective brains trust at Myki and the then Victorian State Transport Minister’s Office thought they could. Myki sure put […]

Strategies to Avoid a Negative Media Interview

Strategies to Avoid a Negative Media Interview

Posted by lukebuesnal in on 8 August, 2016

It stands to reason that a positive media interview can benefit the reputation of your business. Likewise, negative coverage can ruin it – in seconds, if things truly go wrong. Dealing with journalists can be nerve-racking because you’re relying on them to accurately portray you. While media interviews involving SMEs tend to have a positive outcome, […]

Four Steps for Dealing with Hostile Journalists

Four Steps for Dealing with Hostile Journalists

Posted by lukebuesnal in on 3 June, 2016

By Luke Buesnel The media are reporting the mass exodus of MPs under Prime Minister Malcolm Turnbull’s tenure as scandalous. Indeed, some have been but most are not. Could your business cope with losing key personnel quickly like this? Or would it cripple your productivity and stifle plans? Losing a number of employees in a […]