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Media Training

Media Training

We are experienced journalists and media advisors. Our ‘real world’ approach is the training you need.

Our media training is individualised to you, your requirements and needs. Prior to conducting media training with us, we’ll do what journalists do: research you and your business. This knowledge will form the basis of our media training. We’ll exceed your expectations and you’ll learn how to play the media game with confidence.

Media Release 

TV, radio and print

Most media interviews emanate from a media release. Questions are asked based on it, with the interviewee having time to prepare, but so too does a journalist.

Before this media release TV interview training commences, we’ll get a media release from you. It’s expected you will research and prepare for this interview as if it were live. We will be. Journalistic strategy will be use to ask questions pertinent to your media release.

Objectives

  • Teach the attention to detail required to interview on one topic
  • Teach the focus required to remain confident and articulate
  • Expose you to journalistic strategy and how to avoid becoming a “gotcha” story
  • Giving you the ability to identify when a journalist is using strategy to get an outcome they want

On completion, you will know how to conduct an interview on one topic and provide consistent answering in relation to it (i.e. not bringing different topics into the equation). You will also get detailed knowledge of key journalistic strategy used during interviews.

Remote Earpiece

TV and radio 

Can you repeat the question, I didn’t hear it?

Few interviews are more confusing. The journalist asks questions from a different physical location while you listen through a remote earpiece.

You’ll feel uncomfortable and confused, as this is a foreign environment to most. We will teach you the focus, confidence and skill needed to execute this interview correctly. Facial expressions often tell a different story to your words, don’t stress we will fix this.

Objectives

  • To expose you to the intricacies and nuances of interviewing with an ear piece
  • To get you to confident listening to questions through an ear piece with obstacles in the way (camera crew moving around behind the camera etc)
  • To get you comfortable directing answers down the lens of a camera

On completion, you will have experience with remote ear piece interviewing and the technique it requires. You will have the confidence to be interviewed by journalists, and perform to a high quality standard.

Doorstop

TV 

Do you support…? Do you disagree…? What can you tell us…?

shutterstock_24480769A video camera is placed in close proximity to you. The media trainer holds a microphone and asks an array of questions of you.

This interview is very difficult, even for seasoned professionals, as you cannot predict the questions you need to answer in quick succession. After the doorstop media training, we will teach you the strategy needed to confidently engage the media in this form of interview.

Objectives

  • Confuse you into making false, misleading or inaccurate answers/comments
  • Shock you at how quickly you can lose control of a media interview
  • Identify that spontaneous answering can easily be taken out of context and manipulated by journalists
  • Teach the relevant strategy needed to deal confidently with doorstop interviews

On completion, Doorstop media training will teach you how to conduct yourself confidently and correctly under media pressure. You will learn how to lead the interview in the direction you want by using RMM strategy, based on our experience as journalists and media advisors.

Crisis

TV, radio and print

Imagine answering questions from the media during a crisis. The pressure is intense, and do you know what you want to say anyway?

You’re in personal or professional crisis and the media want you. Do you front up or ignore? What happens if you give an interview, or avoid it? You create a crisis situation, applicable to you, and we’ll interview you as though your credibility was on the line. We teach you to remain calm and “human”, highlight the positives and avoid ruining your reputation.

Objectives

  • Expose you to ‘crisis media’ and how to prepare for it
  • To teach you how to safeguard your credibility (things to say, things not to say)
  • To identify how to keep your reputation secure when being interviewed
  • To show you how to quickly get a media interview under your control

On completion, you will have experience fronting up to and controlling a media interview in a time of crisis. You will also understand what you should say and what you should avoid saying.

“Tell Me About You” Colour Piece

TV, radio and print

Tell me what makes you a success?

shutterstock_56971396It’s your life and experiences, it can’t be hard to talk about them in an interview. This mindset leads to a more relaxed environment, but a relaxed environment doesn’t make it an easy one.

A journalist might say “you must be basing that answer on your personal experience?” You need to have relevant stories and experiences ready to go on a variety of issues, while not appearing arrogant and/or detached when talking about them. Through this interview and review, we will identify what personal answers, experiences or comments you should use to sound humble and relatable.

Objectives

  • To craft personal answers on an array of topics you might be interviewed on
  • Knowledge and experience of how you can sound “human” when interviewing
  • You will learn how to talk about your life and experiences concisely
  • You will learn how to be relaxed in delivery but remain focused

On completion, you will have a sound understanding of how to fuse relevant personal experiences into answers of a more serious nature. You will also learn which stories and experiences work best and which should be avoided.

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